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Facebook Family Tech Chalkboard: Tips and New Features

Facebook Family Tech ChalkboardWhen Facebook reached out to me and other parenting journalists to attend a “Facebook Family Tech Chalkboard” meeting at their campus, I was excited attend a press briefing on their new features.  As parents we have the dual role of using Facebook to communicate with our own friends (and family) as well as advising our teens on topics such as privacy and social media etiquette. Those of us with businesses or websites also use Facebook Pages to engage with our customers or readers.   Listed below is a summary of the topics discussed.

 

 

  • Facebook Groups Updates:
    • Facebook groups is a great way to have separate discussions with different “groups” of friends. I wrote a post (Tips For Moms on Using Facebook Groups) that discussed the different types of groups and details for setting up Facebook Groups. At the meeting we shared stories on how we use Facebook groups.
    • Facebook Groups for Schools: We learned about Facebook feature called “Groups for Schools” which allows people with an active school email address to join groups at their college or university. I am happy that Facebook still has this feature to allow only people in the college (that have the college “email” address) to join the college Facebook group.

     

    Facebook groups for schools

    Facebook groups for schools Photo credit: Facebook

     

  • New Facebook Feature “Save for later” The new Facebook “Save” feature enables you to save items (links, places, movies, TV and music) you find on Facebook for later. From a privacy standpoint we learned that only you can see the items you save unless you choose to share them with friends. This is a feature that is especially important to me  lately because while I find the most interesting articles on my timeline, I rarely have time to read the full article. Now I can “save” it and come back to it! Sometimes I flip back and forth in my Facebook timeline between top stories and most recent to see what articles people are sharing. But I always seem to go back to “top stories” because that is where some of the most talked about articles seem to show up.  My next step will be to create my own Facebook “friends lists” of my tech friends, parenting friends and more to help curate updates on my timeline (which I can now share!).

 

Facebook Save

New Facebook Save Feature. Photo credit: Facebook

 

 

 

  • Facebook Privacy Checkup:  The new Facebook feature called “Privacy Checkup”  offers a guided approach to setting up privacy controls. It will take users through steps to “review things like who they’re posting to, which apps they use, and the privacy of key pieces of information on their profile“. While I already went through the Facebook privacy settings with my teen when he first set up Facebook (and for myself), the privacy checkup is also a good way to have a guided review of settings.

 

 

 

 

 

  • Facebook Login & Anonymous Login: New Facebook login features, announced at the last Facebook Developer’s conference, offers “a brand new way to log into apps without sharing any personal information from Facebook, along with a new version of Facebook Login with even better privacy controls.” The  announcement explained the three new features as:

1. Anonymous Login:An easy way for people to try an app without sharing any of their personal information from Facebook.”

2. Facebook Login:A new version that gives people the option to pick and choose what information apps get.
3. Redesigned App Control Panel:A central place for people to see and manage the apps they use.

 

Facebook Anonymous Login

Facebook Anonymous Login. Photo credit: Facebook

 

 

The ability to signup for new apps without having to share all of my personal information is an option I have been looking for some time. App developers have a year to utilize this new feature so we will see this rolling out soon.

 

 

The last topic we discussed was Facebook Pages. I not only have a Facebook page for TechMamas but also manage some Facebook pages (and ad campaigns)  for clients so this is an area of great interest to me. At the same time, there is so much information to cover on this topic that I decided to split it up to be covered in my next post on Facebook Pages (so keep an eye out for that post coming out soon!).

 

At the end of the event we had a tour of the Facebook Campus and could not help but have some fun in the Facebook store with fellow parenting journalists – including Jessica Rosenberg who helped me model some fun tee shirts!

 

Facebook Family Tech Chalkboard Tour

 

 

Disclosure: The Facebook Family Tech Chalkboard was a press event. This post is a press update.

 

 

 

 

 

 

 

 

 

GoDaddy ReBrand And New Hosting Services


 

Years ago when I started my business (TechMamas.com) I bought my web address (domain) from GoDaddy. Throughout the years I received great support for my domain, including numerous calls to their support line when I had to make changes. Because my business was online, my URL was an important part of my brand. It was a way for people to not only find my website, but it was a home for my writing, speaking, professional work and connecting with my community. Many small business owners are always looking for advice on how to create a website. When I was contacted by BlogHer about participating in GoDaddy’s campaign to share information about their redefined mission, I was interested to learn more. Listed below are some of the key details shared to me about the new GoDaddy mission which is centered on helping small businesses:

 

  •  GoDaddy views those working to make their business dreams a reality as GoGetters. They want to help GoGetter’s leverage the power of the internet.
  • They redesigned, reshaped and streamlined their user experience and their products are now geared towards helping small businesses.
  • Their new launch comes after months of research and extensive customer segmentation analysis. They brought in technology talent and senior leaders from companies such as Microsoft, Google, Intuit, Yahoo! & eBay.
  • The women presented on the GoDaddy site will be inspirational to represent small business owners. For example, their brochure at BlogHer showed a small business woman who hosts her site Recipe For Fitness with GoDaddy.

 

 

 

On their website, GoDaddy has a small business section with links such as: Choosing the right website address, setting up an professional email address, pros and cons to building your own website versus hiring a professional, website planning worksheet, 10 must haves for designing your website, how to get more visitors, SEO, how to secure your website, how to promote your business on a small budget and more.

 

Many small businesses that have blogs use a platform called WordPress. GoDaddy offers (shared) WordPress Web Hosting including offering performance features such as spreading traffic across multiple servers (when traffic spikes), security and support to fine tune your blog to help it run smoothly. I was surprised to learn not only about their WordPress hosting but also their economical pricing, that currently has unlimited space, bandwidth and email accounts for under $10.00 per month. GoDaddy also created a WordPress plugin called P3 Profiler that helps to improve load time.

 

So what do you think about GoDaddy’s new marketing and product focus? Click here to let them know if they are on the right track.

 

 
Disclosure: This is a sponsored post. All the words are my own.

 

 

 

 

#BlogHerPro ’13 Conference For Professionally-Minded Bloggers

*GIVEAWAY IS OVER – BUT PLEASE FEEL FREE TO USE FRIENDS DISCOUNT SHARED BELOW!.

BlogHer as been a big part of the most “important” reason why I got involved in social media: Community! I joined in 2006 because I had pivoted from a career in a top consulting firm to starting my own business. Over the years I have gained the value of not only meeting a great community of social media entrepreneurs but also learning so much  from BlogHer and the BlogHer conferences. That is why I am especially excited to attend BlogHer Pro 2013 as one of the Keynote Speakers on the  Monetization: Brands & Bloggers Keynote Discussion with some fantastic fellow social media professionals including Ana Picazo of Finding BonggaMom, Jim Lin from Ketchum PR and Busy Dad Blog, and Sarah Penna from Big Frame.. BEST YET – I have a discount code and am giving away TWO BlogHerPro13 conference passes! Can you tell that I am excited to be sharing the fun with others?

 

Just check out the other BlogHer Pro 2013  panels and speakers that include content management, mobile and business intensive workshops. Here is a link for where to  register for BlogHer Pro 2013 and more details: “BlogHer PRO is a multi-track conference for professionally-minded bloggers looking to take their business, marketing, and technical skills to the next level. Improve your knowledge and hone your skills on everything from personal brand to personal finance to personal privacy.” Honestly, this conference is also for anyone in business that wants to learn more about the powerful medium of blogging and social media for business.

 

DISCOUNT CODE: First of all I have a friends discount code to share (because my readers are my friends of course!Use Friends Discount code, PRO13FF, for 30% off registrationRegister today!

 

GIVEAWAY:  Second, I am giving away ONE CONFERENCE PASS to BlogHer Pro 2013 for TWO WINNERS (one conference pass will be given to each winner – 2 winners total).

TO ENTER: Please comment on this blog post (by Oct. 11, 12pm PST) and then share on Twitter that you have entered this contest.

DETAILS:  PLEASE COMMENT ON THIS POST BY OCT 11, 12PM PST. To enter, please comment on this post then tweet out “I entered @TechMama’s #BlogHerPRO ’13  giveaway  http://bit.ly/GDRZf4”.  For the comment please share what type of questions you have about being a social media professional? Do you have legal, SEO, content, questions about interacting with brands or general questions about how this all works? Or I would love to hear your story on how you use social media professionally.

 

WINNER CHOSEN AT RANDOM: The winner will be chosen randomly using Random.org and will be notified by Oct. 11 at 2pm pst. Winner must respond with confirmation by October 14 2pm pst.

 

Rules: 1. One Blog Post comment per person. One Blog Post comment is equal to one entry (so only one entry per person)  2. Winners are limited by geography to US residents only 21 years of age or older. 3. If a valid email address is not provided in the entry, another winner will be chosen. 4. The prize is not redeemable in cash and must be accepted as awarded. 5. Approximate value of prizes may vary. 6. All decisions are final. 7. All Federal, State and Local taxes and travel expenses associated with receipt of prize is the sole responsibility of the winner. 8. By entering any giveaway on this website you release Techmamas.com from any liability whatsoever, and waive any and all causes of action.

 

 

Disclosure: As a speaker on the Keynote Panel discussion for BlogHer Pro 13, I was assigned conference passes that I decided to share with my readers. All of my words are my own. The idea for this giveaway was also my own.

 

Branding, Miley Cyrus, #Twerk and Why This Matters For Parents

While the online and offline world are buzzing over Miley Cyrus’ VMA performance, I wonder where everyone has been for the last year. The performance by Hannah Montana’s alter ego was shocking – and not in a good way – but it was not too far off with what is already all over the web. Twerking has joined modern pop culture talk and videos all over the web, as evidenced with my favorite leading indicator of rebellious behavior….hot-selling shorts at summer beach stores.

 

 

Online dad Jim Higley agreed that we should not let Robin Thicke off the hook. Online  mom Beth Feldman (a.k.a RoleMommy) could not help but share her PR/branding tips to help Miley Cyrus and on OMG Insider:

 

 

 

 

 

Many teens and young adults believe that getting attention online, including social media, is a type of approval. Miley Cryus confirmed this point with her tweet after the VMA’s. Her performance had “306,000 tweets per minute – more then the superbowl“.

 

 

Is this type of attention the right type of attention for her brand? When I asked my teen son (who is very up on modern pop culture and a fan of rebellious musical performances) about Miley Cyrus’s VMA “Twerk” performance and how she was sharing how popular it was online he said “Ewwww“.  When my 10 year old sons have heard about the twerking incident, they shook their heads and said “What happened to Hannah Montana?”

 

With new reports that Miley Cyrus and Robin Thicke knew they would be “making history” and that everyone is “overthinking it”, it seems as though it was a planned strategy.   I am also a fan of shocking musical performances such as Madonna and Lady Gaga, but  think this type of performance was not the right type of shocking for a professional image. Because I speak on the topic of branding for professionals, I thought I would share tips for parents to talk about branding/online image with their kids. With discussions raging on Miley Cryus’s behavior, this may just be the perfect time.

 

1. What is popular does not equal what is appropriate for your image/brand: I suggest that parents pay attention to the popular terms in modern pop culture (like Twerking) then help their kids understand what may be popular is not always appropriate. This goes hand in hand with kids’ understanding that the image they share online will stay with them the rest of their lives, and be seen by audiences varying from college recruiters to future employers. Then parents can discuss with their kids how to brand themselves with an understanding of allowing free expression that is appropriate to share online and what should be kept offline.

 

2. Parents Should Learn The Terms:  I was confused at how it took something as public as the VMAs to get people in an uproar about Twerking. It has been going on for some time. Yes, teens and dancing always seems to be a hot button or movie theme. So the more parents can keep up on the current terms, the better they will be prepared to discuss what is and is not appropriate for their kids age (again, what is popular may not be good for their personal brand). It’s great to give kids some slack regarding freedom of expression. But now that every event seems to have someone taking pictures and posting online, maybe some dances need to stay off the dance floor and social media platforms.

 

The task of trying to keep up to date on terms and websites kids are using may be overwhelming, but there are sites that offering information to help. My core philosophy is to start by rewarding kids for sharing what apps they are using and have regular internet safety talks.

 

At the same time, parents can look online to understand terms and apps. I start with monitoring research such as the Pew research reports and lists like the  top social media apps kids are using. Resources such as search engines and internet safety sites including NetSmartz, ESRB and Common Sense Media are also a great place to start.  ESRB has an updated version of its mobile ratings app to include interactive elements (shares personal info, shares location, users interact). Even though rumors about the word “Twerk” being added to the Oxford Dictionary may be wrong, the term WAS added to the Oxford Dictionary online (OED) which the Slate website called “a historical dictionary and it forms a record of all the core words and meanings in English over more than 1,000 years, from Old English to the present day, including many obsolete and historical terms. Words are never removed from the OED.” So the OED may be a good place to check to understand that foreign language our kids speak.

 

While the goal is to open up a respectful dialog with kids so they come to their parents to discuss issues, being a parent also means delivering the hard to hear but important information to protect their kids. This tweet shared by Miley seemed to show her Dad did not give her the difficult-to-hear feedback.

 

 

 

 

 

How do you keep up on terms used by your kids? Which ones do you have an issue with?

 

 

 

 

Secret to Social Media Curation – Goodbye Google Reader!

Among my little secrets I share to those looking to get more involved with social media is: being a social media influencer does not only mean that you only share your thoughts – you need to also share other relevant posts, tweets and social media updates that reflect your niche (the social sharing piece).

 

But how?

 

What I did to set up my system of social media and family tech curation was to chose 1,000 of the most relevant family and technology blogs and then add them to Google Reader (years ago). The way Google Reader works is that it was a place to add the “RSS” or subscription feeds from the sites you want updates on – then you can see the feeds listed together in one place. I compared this to gathering a list of all of my favorite websites in one place – then being able to search all current articles and posts together by subject.  I then went into my Google Reader,  searched for terms that matched my niche (family tech) and found my favorite posts of the day. The next step for me would be to share those posts over my social media streams. So my social media streams (such as Twitter) became not only places that I shared my updates, but relevant updates from social media and family tech space.

 

But as happens in the social media world, it was recently announced that Google is closing down Google Reader this summer. I had mixed feelings – it was time for a change but that meant I needed to find my new way to store my blog subscription feeds. Now that I use Windows 8 apps and Office 365, I also get lots of social updates from Windows 8 apps. One great Windows 8 app is called Nextgen Reader App.

 

Mashable created posts with not only information on how to export your RSS feeds from Google Reader, but also Google Reader alternatives such as Feedly, Fever, NetVibes, NewsBlur, The Old Reader, Managing News and Twitter Lists.

 

Listed below are some other posts that talk about alternatives. Do you use an RSS Feed reader? If so – which one? If you used Google Reader what are you switching to?

 

CNET: Google Reader is dying, but we have five worthy alternatives

Popular Science: The Best RSS Readers To Use Now That Google Reader Is Dead