Because I don't have time for an official Mother's Day Gift Guide, over the next week I will be posting about products I feel are relevant for Moms. Here is a press release about the new Jawbone PRIME™ Bluetooth® Headset with EARCANDY™ Colors that I received in my email box this morning.
Sure is pwetty. I may be a forty something mom, but I still like purple. I was sent a black Jawbone for review last year, but my sons walked off with it so I never really got a chance to try it out.
I did notice the few times I wore it out that people did not see the black headset next to my brown hair – so they thought I was TALKING TO MYSELF. I may be tired, but I don't talk to myself (yet). These colors really stand out as a fashion statement, functional Bluetooth earpiece that can be used with cellphones or smartphones and the colors are bright enough that hopefully people won't think you are talking to yourself. But if they do, at least you will look good.
Press release is below:
Aliph Introduces Jawbone PRIME™ Bluetooth® Headset with
EARCANDY™ Colors, Delivering up to Nine Decibels of Improvement in Noise
NoiseAssassin™ 2.0 Brings Users
Approximately 5x Better Call Clarity in the Noisiest Environments
today introduced Jawbone PRIME with EARCANDY colors. Jawbone PRIME brings
consumers even better audio quality, improved comfort and fresh, fun color
choices. This release continues Aliph’s tradition of marrying
technology and design to deliver the on the market.
Jawbone PRIME and its EARCANDY colors are available today for pre-order
at , the leader in mobile audio,www.jawbone.com and will be
sold in retail stores nationally starting .
“We watched our customers closely and saw how they struggled to be heard
in extreme noise environments. So, we focused our engineering team to go deeper
on the tough problems like crying babies, pounding jackhammers, beeping
elevators and the like,” said Hosain Rahman, Aliph’s CEO and
co-founder. “As a result, we are excited to announce Jawbone PRIME,
with orders of magnitude better noise suppression, so our customers can
continue their conversations wherever they happen to be.”
NoiseAssassin 2.0 Sets
New Audio Standard
With Jawbone PRIME, Aliph has once again obsoleted itself
with the latest in NoiseAssassin technology which delivers better noise
elimination performance, an integrated digital approach to wind reduction, and
a fail-safe solution if the Voice Activity Sensor (VAS) does not touch the
Jawbone PRIME has even better
background noise elimination than the previous generations. NoiseAssasin
2.0 delivers an order of magnitude improvement in the noisiest environments (6
to 9dB) extracting even more noise while keeping the user’s voice
Acoustic Voice Activity Detector
(AVAD) provides a fail-safe mechanism when the Voice Activity Sensor (VAS) does
not touch the user’s face. If the VAS is not touching the face, Jawbone
PRIME performs as good as or better than any other noise cancelling
headset. When the VAS touches the face, the user experiences a
turbo-boost to the NoiseAssassin performance.
Jawbone PRIME also includes Multipoint functionality and can
be simultaneously connected to two Bluetooth enabled devices.
Jawbone PRIME Works Beautifully in Wind
Aliph’s world-class engineers are heavily focused on
solving wind for users in every day usage scenarios by leveraging the physical
advantages of the proprietary sensor coupled with new Digital Signal Processing
(DSP) algorithms. Jawbone PRIME handles wind up to 10 mph so users can
have intelligible conversations while maintaining the natural sound of the
user’s voice. This innovation represents a critical step towards
solving wind interference which has historically been a physical problem that
has plagued the industry.
New Fit Options
Customized for Every Ear
Every ear is unique, like a fingerprint. Jawbone PRIME
introduces a wide array of customization options, enabling the user to find the
most comfortable fit. With three round Earbuds, three New Fit Earbuds and
an optional earloop, the user can identify what works best for the individual
ear. For the majority of users, the New Fit Earbuds render the earloop
Fresh and Attractive
EARWEAR® Brings Spring to Bluetooth Headsets
By combining fashion and youthful exuberance with
unparalleled noise elimination, EARCANDY will bring new users into the category
by inspiring them to buy their first Bluetooth headset. The vivid range of
EARCANDY hues reflect the Spring 2009 fashion trends in which bright colors are
made approachable and wearable, resonating with women and younger users who
care about products that fit into their lifestyle.
“EARCANDY is our summer color burst, to bring
self-expression and a smile to our line-up,” says designer Yves
Behar. “The four colors represent great skin-tone complements and
contrast, as well as personal style one cannot resist, this reinforces the
basic notion that anything that the consumer wears makes a statement, and it
should be designed as such…this is what we call EARCANDY.”
EARCANDY builds on Aliph’s design leadership. Jawbone
is part of the collection at several prominent museums, including The Museum of
Modern Art, New York .
Availability and Pricing
Prior to launch, consumers can pre-order Jawbone PRIME for
$129.99 on www.jawbone.com.
Starting May 2, 2009, Jawbone PRIME will be available for purchase at the
Apple Store, AT&T, Best Buy Mobile and Verizon Wireless stores nationwide.
Jawbone PRIME is also available internationally in the
UK , France ,
Greece , Norway
and Canada .
Price: $129.99 USD
Time: Up to 4.5 hours
Time: More than 8 days
Range: At least 33 feet (10 meters)
Charge: 80% charge in 35 minutes, 100% charge in < 1 hour
~10 grams with Earbuds
~ 9 grams without Earbuds
Colors: matte black Blah
Blah Black, satin brown Coffee
Talk and platinum Going Platinum for
Jawbone PRIME. EARCANDY comes in four colors: red Frankly SCARLET, yellow ‘YELLO!, green Drop Me A
LIME and purple LILAC You Mean It
Supports Multipoint: Pairs
with up to 8 devices, 2 simultaneous connections
Bluetooth®: 1.1, 1.2, 2.0, 2.1 +
Aliph makes personal technology comfortable, usable and
beautiful for mobile consumers. The company’s flagship product, the award
winning with NoiseAssassin technology, set a new
standard for mobile voice quality. Unmatched in the industry, Aliph’s
NoiseAssassin technology was originally perfected with DARPA for battlefield
applications, eliminating background noise and delivering unparalleled call
clarity in even the noisiest environments.
Since its launch in December 2006, the Jawbone has been
widely recognized as the best Bluetooth headset in the marketplace. It is a top
seller at AT&T, Best Buy Mobile, Sprint, T-Mobile and Verizon Wireless
stores nationwide and online at www.jawbone.com. Jawbone is also available
internationally in the UK ,
France , Germany ,
The company was co-founded by Alexander Asseily and Hosain
Rahman, who met as Stanford undergraduates, sharing the belief that better user
experiences around voice and usability are critical to improving mobile
Aliph is a privately-held company headquartered in
San Francisco . It is
funded by Khosla Ventures and Sequoia Capital. For more information and a demo,
go to www.jawbone.com or http://press.jawbone.com/.