Email: techmamas(at)outlook.com Location: Silicon Valley, CA
LINKEDIN PROFILE: BETH BLECHERMAN
Digital Media Strategist – Beth Blecherman Consulting:
• Globally recognized content strategist known for building brands and growing customer loyalty through targeting and well-executed digital campaigns for large and small companies and startups.
• Proven track record of accelerating growth and product adoption through exceptional digital media content and effective relationships with influencers
• Known for providing strategic guidance to founders, executives, and teams on identifying and engaging with media, analysts and influencers as well as providing creative direction on brand-level video, web, and graphic design projects
• Skilled in UI/UX, HTML, technology design, beta testing, social media strategy, product roadmap development, user acquisition, analytics, and business development
FOUNDER & EDITOR TECHMAMAS.COM: TechMamas.com is one of top tech & lifestyle websites with multiple social media channels incl. over 30K followers on Twitter @TechMama . Beth can be found on list such as 2013 Always On Power Player Tech Media List, Time 140 Best Twitter Feeds, PC Mag & Twitter Top 100 & Forbes Top 100 Website for Women.
JOURNALIST: Past articles on sites such as CoolMomTech.com, LaptopMag.com, Mashable.
AUTHOR: “My Parent Plan – How to Create a Family Project Plan“ – helps busy parents learn apply project management to help “manage” their kids /lives.
SPEAKER: UC Berkeley Extension Guest Lecturer: Online Branding for Business. Conferences include Tweethouse, SXSW, Web2.0, 500 Startups MamaBearTech, Draper University, UC Berkeley Extension, BlogHer PRO, Type A Parent.
CO-FOUNDER & CTO SILICON VALLEY MOMS GROUP: Co-Founders of Silicon Valley Moms Group (managed social community of local bloggers around country & Canada) -sold to Technorati.
SENIOR MANAGER DELOITTE: As Senior Manager at Deloitte, she was part of sales team and managed technical implementation of SAP Business Process&Security for Fortune 100 companies.
FINANCIAL & SYSTEMS SYNTEX: Beth started her career as a Financial Analyst, then Systems Analyst moving to role as Systems Auditor.
TechMamas.com blog post examples :
Business Blogger: Four Tips to Create Your Professional Brand Online
Road Trip Blogger: TechMamas.com Road Trip: Nissan Leaf Electric Car #EcoTech
For products that are relevant for my audience, I work with many different brands as well on sponsored posts. Here is an example of sponsored posts :
TechMama and TechMamas is a trademark of Beth Blecherman 2005-2015.
Beth Blecherman started her career in application development, system auditing and then a past role as Senior Manager, Computer Process Integrity, for Deloitte.
She created a online brand covering tech, social media, business and lifestyles tips at TechMamas.com as well as past articles on sites such as Laptop Magazine and Mashable. Beth currently has a consulting practice that helps companies and startups with technical and social media platform strategy.
Her website TechMamas.com (Twitter @TechMama) is on lists such as Forbes Top 100 Websites for Women and AlwaysOn’s 2103 List of Power Players in Technology Business Media. Her speaking engagements include UC Berkely Extension, 500 Startups, Draper University, CES, SXSW and BlogHer. Beth’s book “My Parent Plan” applies professional project planning concepts to parenting.
In 2006 she joined on as one of the Co-Founders to Silicon Valley Moms Group (a mom blog network that covered over 11 regions). In 2010 Silicon Valley Moms Group was sold to Technorati.
Her personal blog TechMamas.com, social media channels including:
Google + TechMama
Her new book is called “My Parent Plan” (now on Amazon) that applies the professional project planning concepts she learned to parenting. Beth is well known for her articles in CoolMomTech.com, LaptopMag.com, and Mashable.com and her name can be found on list such as Forbes Forbes Top 100 Websites for Women, AlwaysOn’s 2103 List of Power Players in Technology Business Media, Nielson Power Mom 50 influencers, Parents Magazine Power Mom , @ForbesWoman Best Branded Women on Twitter., PC Mag Top 100 on Twitter , Time 140 Best Twitter Feeds. Working Mother’s list of Most Powerful Moms in Social Media, Babble Top Twitter Moms and Red Tricycle: Meet The San Francisco Moms Who Rock
SPEAKER: “Online Branding For Professionals”, “How to Pitch Parent Bloggers”, “Family Technology Trends”, “Project Management Techniques and Technology”.
She presented at numerous conferences including UC Berkely Extension, Draper University, 500 Startups MamaBear Tech, SXSW, BlogHer, Web2.0 and CES.
Circle of Moms by Popsugar 2013 Most Influential Tech Moms
Beth decided to use her years of consulting as a Senior Manager at Deloitte (managing technology projects) and other work projects to help companies and startups beta test products, websites and apps that have families, working parents or entrepreneurs as their target market. She has access to a large community of social media influencers that can bring in to projects as needed to provide valuable feedback before products launch or after launch that want to expand their features.
Interested in Beth’s services as family technology and social media expert/speaker? Please email her at techmamas(at)outlook(dot)com.
Photo Credit: Brian Smith Photography
Site Developed by the Fabulous XFactor Designs.
BIO VIDEO: TechMama
Thanks to REP Interactive for their fantastic direction/editing/production of this video (that I won as a prize at a conference!) and the Four Seasons Silicon Valley (my go to hotel for events, spa outings, meetings and social fun) for allowing us use their beautiful hotel in this video.
Beth was choosen BizTechDay’s 25 Influential Business Women in Bay Area to Follow on Twitter, by MomBloggerClub on the 25 Influential Moms to Follow on Twitter, American Express Open Forum’s 75 Top Twitter Tips From Today’s Small Business Moms, Advertising Age article on Diverse “Twilebrities, She Knows 20 Moms to Follow On Twitter and Parent’s Magazine’s Virtual Power Mom list.
Beth is a host of MommytoMommy.tv, online shows for moms produced by the fabulous Kimberley Clayton Blaine:
Her favorite conference is CES and she is proud to be on theBoard of Advisors (and speak at) for MommyTechSummit at CES. In 2012, Beth Blecherman spoke on the topic of mom blogging and social media.
Beth consults with companies that have products for the family tech audience. One of her current clients is Nukotoys. There most current product is a trading game for the iPod/iPad called Monsterology (more to come!).
On TV: Beth appeared on Channel 7’s Live show for a tech segment discussing tech solutions for traveling with kids:
Beth Blecherman (a.k.a TechMama) has appeared on air on other shows including:
Beth Blecherman has also covered a few red carpet events (the fun.. I mean tough part of the job):
Sony Pictures: Cloudy With A Chance of Meatballs Premiere
The honor of joining the blogger embark to the USS Nimitz:
Left: Charlene Li of Altimeter with Beth Blecherman aboard the USS Nimitz
To traveling around Paris to attend Le Web with the Traveling Geeks:
Beth Blecherman a.k.a TechMama past contributions include:
MASHABLE: She shares her thoughts on parenting meets technology (and tries to get along): Beth Blecherman – Mashable LifeStyle.
LAPTOP MAG: She was a guest columnist at Laptop Magazine – topic of Augmented Reality toys , Web Safety, Laptops versus Tablets and Amusement Park Apps.
COOL MOM TECH: Beth Blecherman was a contributor to Cool Mom Tech, the intersection of tech and style, of parenting, practicality and fabulosity, brought to you by the same moms behind the influential shopping and design site, Cool Mom Picks.
Beth Blecherman pivted from her position as Senior Manager Deloitte (Computer Process Integrity) and to consulting with clients releasing products to the family tech market. This includes helping with beta testing tech products for families and social media outreach (Twitter Parties).
For more info on her consulting services, please email techmamas(at)outlook(dot)com.
Some clients included:
Lost Kidz: The first response apps to help parents with lost kids
-I met the team of social curation tool called “Pearltrees” while on a Traveling Geeks trip to Paris. She advised Pearltrees on social media outreach.
Post: Understanding Pearltrees: A New Way To Organize Web Content .
…And advised many other companies in the family tech space with pre-launch and post launch feedback.
MORE FUN STUFF:
TechMama in Books:
Professional Blogging for Dummies by Susan Getgood
The Internet Mommy by Kimberley Clayton Blaine – My chapter is about a pillow fight I covered on TWITTER!
See Mom Run by Beth Feldman – My chapter is called “Night of Horror, i.e. The Night the Wireless Went Out “. Here is a link to my post on the See Mom Run book.
- Working Mother.com List of Most Powerful Moms in Social Media,
- Time Magazine: Time 140 Best Twitter Feeds
- Babble.com: Babble Top Twitter Moms
- Beth Blecherman/TechMamas.com is on Forbes list of Top 100 websites for women (2011 and 2012) and top 10 best sites for Working Mothers. June 2010
- NIELSON: Beth Blecherman a.k.a TechMama was chosen as one of the Nielson Power Mom 50 influencers.
- PARENTS.COM: Beth Blecherman/TechMama was choosen as one of Parents Magazine’s Power Moms.
- ADVERTISING AGE article on diverse “twilebrities” to follow: Vanity Fair’s ‘Tweethearts’ Offer Narrow View of America” Jan 2010 by Rochelle Valsaint
- AMERICAN EXPRESS OPEN FORUM “75 Top Twitter Tips From Today’s Small Business Moms” DEC 2009 by Linsey Knerl
- She Knows: 20 Moms To Follow On Twitter
- LifeScoop: Top 10 Wired Mom Blogs
- Included in BrandMarketingEssentials/ M2Moms Blog list of Blogs on Marketing to Moms
- ALLTOP: listed in Alltop Moms
SO MUCH TECHIE FUN:
JOINED THE TRAVELING GEEKS 09 TRIP TO PARIS to meet with french startups and attend LeWeb. Here are my 2 posts from TravelingGeeks09 (DEC 2009):
SONYMOM: Covered the red carpet for Cloudy With a Chance of Meatballs
In LAPTOP MAGAZINE (online and print article): Be a Better Tech Parent by Dana Wollman on November 23, 2009
ONE OF THE DISTINGUISHED BLOGGERS FOR EMBARK ON USS NIMITZ: Techmamas: Blogger Adventure on the USS Nimitz
HP/Vivienne Tam: Covered Fashion Week Launch of HP Mini notebook Vivienne Edition
CBS NEWS KATIE COURIC: Coordinated conference call and the Silicon Valley Moms Group to discuss the topic of Children and the Recession.
CBS News Meet The Parents (Who Blog)with Katie Couric on YouTube, April 2008
Beth organized a visit for the SV Mom bloggers to meet Katie Couric! (See Beth to the right of Katie.)
Writing Assignments (other then the blogosphere):REAL SIMPLE Blogothan: Top Five Multi-Functional Technologies For Busy Moms
SCHOLASTIC: Take a Byte Out of Life
TechMama on Video:
One of the Hosts of MommytoMommyTV:
Video and Picture as the SonyMom’s covered the Cloudy With A Chance of Meatballs Red Carpet
Gadgetspin video of Virgin America Orange County launch party.
140ConfNYC Borne Today: Innovating for the future
CES Speaker: MommyTech Summit at CES 2010: Beth Blecherman is on the Board of Advisors and will be speaking on 2 panels: Mommy Power 101, Mommy Tech Makeover
Social Media Business Council: The Challenge of Mommy Blogging
WEB 2.0: Birds of a Feather “Moms Who Tech”
BlogHer Business ’08: Successful Social Media Outreach
SILICON VALLEY MOMS GROUP: She was a Co-Founder and Chief Technology Mom of the Silicon Valley Moms Group, collaborative mom blogs in cities across the country. Silicon Valley Moms Group was sold to Technorati.
Mashable:June 2010 @momfluential (Ciaran Blumenfeld) and @techmama quoted in @Mashable post: 3 Key Location Trends for Moms by Noa Gafni @queenbee101
Best Pet Apps – Galtime VideoLaptop Magazine April 2010: “Gadgets Mommy Bloggers Want For Mother’s Day “Reuters/ Leah Eichler: April 2010 Will Women Buy the iPad?
LAPTOP MAGAZINE (online and print):
1. Be a Better Tech Parent by Dana Wollman on November 23, 2009
2 Best Kid-Friendly Netbooks for Kids by K. T. Bradford November 24th, 2009
Mentioned Moms Gone Wired” in the Dallas Observer News
TRENDHUNTER Magazine: “Targeting Tech-Savvy Moms”, April 2009
The Digital Design Blog: “Moms Who Tech: Lessons Learned From The Web 2.0 Expo”, April 2009
WALL STREET JOURNAL blogs: “SXSW Roundup: “Moms Who Tech”, March 2009 By Rachel Emma Silverman
PBS: SXSW interview, March 2009
BlogTalkRadio: PEPSICO Digital Speak Easy interview, March 2009
KTVU Channel 2: Stay at Home Moms Trying to Produce Income, January 2009
Forbes.com Video Network: High-Tech Babysitting, July 2008
CBS News: SF Conference Highlights Surge in Blogging Women, July 2008
Forbes.com “When Moms Packs A Gadget”, May 2008
CBS News Meet The Parents (Who Blog) with Katie Couric on YouTube, April 2008
Beth organized a visit for the SV Mom bloggers to meet Katie Couric! (See Beth to the right of Katie.)
New York Times Blog Caucus: “Women, Politics & The Internet Part II”, October 2007
San Jose Metroactive: (With the other Silicon Valley Mommybloggers) “The Hand That Blogs The Cradle”, September 2006